Category Archive: Mortgage Lead Generation

What My Dry Cleaner Can Teach Mortgage Originators About Rate Shoppers

What My Dry Cleaner Can Teach Mortgage Originators About Rate Shoppers JC Kadii, Mortgage Virtual Assistant™, close-more-loans.com One of the most productive ways to learn effective closing techniques is to study your own purchasing behavior. When you make a decision to purchase something, ask yourself “Why am I doing this?” or “What made me decide …

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5 Requirements for a Lead Generating Mortgage Blog

If you’re one of the many mortgage professionals who blog, you should have one goal for your online writing efforts: to generate a consistent stream of quality leads. If your blog doesn’t lead to calls, e-mails, loan applications and closed deals, it’s a waste of time. To generate leads, your blog should have the following …

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Marketing your Mortgage Business on LinkedIn – Tip 2 of 5

Marketing your Mortgage Business on LinkedIn – Tip 2 of 5 By JC Kiadii, Internet Marketing for Mortgage Professionals In my first mortgage marketing tip for LinkedIn, I recommended creating a group in order to have a target market you can communicate with over time. What if you don’t have the time to create a …

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I’ve Hit Rock Bottom. – A True Life Allegory Of My Place In Real Estate.

A cautionary tale. I am reblogging Matt’s tale of woe. In it, he clearly identifies the reason why his business temporarily hit “rock bottom.” In his own words: Along the way, I made one gigantic mistake. I forgot to prospect and continue to grow my client list. Matt’s story clearly illustrates what I know – …

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Business is for PROFIT

Like Loreena, I find that the best customers are those who understand the concept of business – i.e., we are in it to generate a profit. She also includes an inspiring story of a company that manages to make a profit while making a difference.     Via Loreena Yeo – Realtor® Frisco TX Homes …

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Use your Mortgage Blog to Reach a Non-techie Market in 3 Simple Steps

By JC Kiadii, Internet Marketing for Mortgage Professionals As I explained in this blog post, I was talking to a real estate agent at a recent networking event who doesn’t use her Active Rain account because her audience is “non techie” and doesn’t subscribe to blogs.   My points to her: People who don’t read …

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Mortgage Lead Generation – Why you should blog – even if your customers don’t read blogs.

Why you should blog on Active Rain even if your customers don’t read blogs. By JC Kiadii, Internet Marketing for Mortgage Professionals I was talking to a real estate professional at a networking event tonight.  As I always do when I talk to someone in the real estate or mortgage industries, I asked if she …

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Mortgage Marketing Tip – Get Lead Generating Content Ideas from your Seminars (Courtesty of the Queen of Leftovers)

Mortgage Marketing Tip – Get Lead Generating Content Ideas from your Homebuyer Seminars Mortgage Internet Marketing and Virtual Assistance Services . 770-469-7385. Before I share this tip – let me confess. I am the queen of leftovers. I am constantly trying to find ways to convert one dish to another, and always leave restaurants with food …

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Are retirees in your target market? Here’s a blog topic idea.

Are retirees in your target market? Here’s a blog topic idea. JC Kiadii, Mortgage Internet Marketing and Virtual Assistance Services . 770-469-7385. It can be tough coming up with fresh topics for your mortgage blog. In my Keys to Successful Mortgage Blogs class, I share ideas for brainstorming topics that connect with an audience. I …

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