Date registered: November 27, 2011
According to the Direct Marketing Association, each dollar spent on e-mail marketing in 2011 had a return on investment (ROI) of $40.56. One reason for e-mail marketing’s high ROI is its low cost. Mailing postcards to a list of 1,000 prospects costs about $300 each time. Sending an e-mail newsletter to the same list often …
Because of the current market, it is harder for mortgage brokers to find prospects and to get clients to closing. Further, challenging market conditions may tempt you to cut back on your marketing activities. The worst mistake you can make in this environment is to stop marketing, however. The bottom line is this: The number …
Nearly everything can take place online these days, and shopping for homes is no exception. Studies show that more than 80 percent of homebuyers use the Internet to help their search. It’s great to know that so many potential clients are out there on the Internet — but how do you get them to end …
If you’re one of the many mortgage professionals who blog, you should have one goal for your online writing efforts: to generate a consistent stream of quality leads. If your blog doesn’t lead to calls, e-mails, loan applications and closed deals, it’s a waste of time. To generate leads, your blog should have the following …
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