Because of the current market, it is harder for mortgage brokers to find prospects and to get clients to closing. Further, challenging market conditions may tempt you to cut back on your marketing activities. The worst mistake you can make in this environment is to stop marketing, however. The bottom line is this: The number …
In a previous post, I shared the #1 marketing mistake according to Jay Conrad Levinson, the "Father of Guerilla Marketing." The mistake is this: lack of Marketing Commitment. So, what are the roadblocks to making the marketing commitment, and how do we remove them? We just don't wanna! This roadblock is usually caused by choosing …
Mortgage Business Tip – Are you Suffocating your Mortgage Business? By JC Kiadii, Internet Marketing for Mortgage Professionals We all reach that point sooner or later – the point where we hit the limit of what we can accomplish on our own. Frankly, the sooner you reach this point, the better it is for your …
Why I Outsource to High Fee Professionals Before you respond to a quote with the phrase “That’s way too much!” read this article. Most articles I read on outsourcing have it all wrong. They recommend outsourcing low value activities to low cost providers. While it does make sense to outsource tedious, low value activities, may …
Mortgage Marketing Tip – What’s involved in closing more loans? By JC Kiadii, Internet Marketing for Mortgage Professionals Closing more loans involves several actvities, including: Determining an Authentic Marketing Strategy Generating Authentic Leads Lead Conversion Customer Service and Retention A Strategic Referral Generation Plan A Mortgage Marketing Virtual Assistant can help with all of the …
Marketing your Mortgage Business on LinkedIn – Tip 2 of 5 By JC Kiadii, Internet Marketing for Mortgage Professionals In my first mortgage marketing tip for LinkedIn, I recommended creating a group in order to have a target market you can communicate with over time. What if you don’t have the time to create a …
A cautionary tale. I am reblogging Matt’s tale of woe. In it, he clearly identifies the reason why his business temporarily hit “rock bottom.” In his own words: Along the way, I made one gigantic mistake. I forgot to prospect and continue to grow my client list. Matt’s story clearly illustrates what I know – …
Courney’s post is definitely feature worthy. It explains why she is focusing on face-to-face relationships in the age of so-called social media transparency. http://www.MortgageVirtualAssistant.com http://www.twitter.com/mortgageva Via Courtney Poulos (deasy/penner&partners): Today, I read an ActiveRain post on whether or not we are overexposed by social media–particularly Facebook Places and other such “check-in” sites (Foursquare). …
Mortgage Marketing with Postcards – Tips for Success By JC Kiadii, Internet Marketing for Mortgage Professionals Even in the age of social media, there are at least three reasons standard size postcards still work for marketing your mortgage business. Your marketing message is delivered – immediately. Your recipient does not need to open an envelope …
Mortgage Marketing to Real Estate Professionals – What do you think of those recipe cards? By JC Kiadii, Internet Marketing for Mortgage Professionals I was talking recently to a prospect future client (a mortgage loan originator), who mentioned he hasn’t been able to market at all recently because he’s been too busy working. He mentioned …
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