In a previous post, I shared the #1 marketing mistake according to Jay Conrad Levinson, the "Father of Guerilla Marketing." The mistake is this: lack of Marketing Commitment. So, what are the roadblocks to making the marketing commitment, and how do we remove them? We just don't wanna! This roadblock is usually caused by choosing …
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My “Controversial” Social Media Advice
By JC Kiadii, Internet Marketing for Mortgage Professionals At a recent marketing seminar, a woman asked for help in juggling her social media tasks. She kept hearing about how she was missing the boat if she didn’t invest in social media. She had tried, but quickly became overwhelmed trying to keep up. She received a …
How do you keep track without your head exploding?
By JC Kiadii, Internet Marketing for Mortgage Professionals “How do you keep track without your head exploding? I have so many things to do it is just overwhelming.” is a question someone recently asked. Here’s the system I use. Does it work 100% of the time? Of course not! When I stick to it, however, …
Business is for PROFIT
Like Loreena, I find that the best customers are those who understand the concept of business – i.e., we are in it to generate a profit. She also includes an inspiring story of a company that manages to make a profit while making a difference. Via Loreena Yeo – Realtor® Frisco TX Homes …
“Mortgage Broker is just a salesman.” Do you agree?
By JC Kiadii, Internet Marketing for Mortgage Professionals Someone asked this question on askville.com: What is the difference between a mortgage broker and a bank mortgage broker? One of the answers gave me pause. It started out this way: A mortgage broker is just a salesman. He takes a loan application and then shops it …
Think Mortgage Direct Mail Marketing is Dead? Think again!
Think Mortgage Direct Mail Marketing is Dead? Think again! JC Kiadii, Marketing for Mortgage Professionals Yes, it is true – mortgage professionals that don’t take advantage of Internet marketing and social media are missing 80% of the market. This statistic has led a lot of marketing experts to sound the death knell for direct mail or …
Use your Mortgage Blog to Reach a Non-techie Market in 3 Simple Steps
By JC Kiadii, Internet Marketing for Mortgage Professionals As I explained in this blog post, I was talking to a real estate agent at a recent networking event who doesn’t use her Active Rain account because her audience is “non techie” and doesn’t subscribe to blogs. My points to her: People who don’t read …
Mortgage Lead Generation – Why you should blog – even if your customers don’t read blogs.
Why you should blog on Active Rain even if your customers don’t read blogs. By JC Kiadii, Internet Marketing for Mortgage Professionals I was talking to a real estate professional at a networking event tonight. As I always do when I talk to someone in the real estate or mortgage industries, I asked if she …
Mortgage Marketing on Twitter – 2 Unconventional Twitter Topics
Mortgage Marketing on Twitter – 2 Unconventional Twitter Topics By JC Kiadii, Internet Marketing for Mortgage Professionals One of the biggest questions mortgage professionals ask me about marketing on twitter is “What shall I write about?” That’s a tough one – after all, the last person you want to be is the one who tweets …
30 Days of Blogging – Day 4
Day 4 – 30 Days of Blogging By JC Kiadii, Internet Marketing for Mortgage Professionals I’m ashamed to say that it has been a while since I actively participated in Active Rain. While meeting with my accountability partner, I made a goal to jump start my blogging. The initial plan was to blog twice a …
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