If you’re one of the many mortgage professionals who blog, you should have one goal for your online writing efforts: to generate a consistent stream of quality leads. If your blog doesn’t lead to calls, e-mails, loan applications and closed deals, it’s a waste of time. To generate leads, your blog should have the following …
By JC Kiadii, Internet Marketing for Mortgage Professionals Mortgage Marketing Tip – 3 Ways to Turn Old Blog Posts into New Business Effective blogging (the kind that leads to new business) takes work and a time commitment. If someone says otherwise, they are not being truthful. The beauty of blogging, however, is that once you’ve …
By JC Kiadii, Internet Marketing for Mortgage Professionals In my daily search for blog post and web content ideas for my clients, I came across a news item that may provide good fodder for a localism post. For the past 28 years, the Department of Education has presented the “Blue Ribbon School” award to recognize …
By JC Kiadii, Internet Marketing for Mortgage Professionals I’m always amazed by people who say they are stumped for blog post ideas. I find them everywhere! During a recent blogging workshop for a group of mortgage professionals and real estate investors, for example, I rattled off 7 ideas for mortgage blog topics – just based …
30 Days of Blogging – Reboot By JC Kiadii, Internet Marketing for Mortgage Professionals On August 5, I launched my 30 days of blogging challenge. What I didn’t realize at the time was that there were several people on Active Rain who were also starting their own 30 day challenge. The challenge has a lot …
By JC Kiadii, Internet Marketing for Mortgage Professionals Picture this. You meet someone at the post office, and they ask you a question. You give them a brief answer and then ask for their email so that you can send additional information. Or this. A prospect finds your website and emails you a question. You …
By JC Kiadii, Internet Marketing for Mortgage Professionals As I explained in this blog post, I was talking to a real estate agent at a recent networking event who doesn’t use her Active Rain account because her audience is “non techie” and doesn’t subscribe to blogs. My points to her: People who don’t read …
Why you should blog on Active Rain even if your customers don’t read blogs. By JC Kiadii, Internet Marketing for Mortgage Professionals I was talking to a real estate professional at a networking event tonight. As I always do when I talk to someone in the real estate or mortgage industries, I asked if she …
Day 4 – 30 Days of Blogging By JC Kiadii, Internet Marketing for Mortgage Professionals I’m ashamed to say that it has been a while since I actively participated in Active Rain. While meeting with my accountability partner, I made a goal to jump start my blogging. The initial plan was to blog twice a …
Mortgage Marketing Tip – 2 Ways to Speed up your Blogging By JC Kiadii, Internet Marketing for Mortgage Professionals Maintaining a blog is tough. Brainstorming topics, creating articles, editing posts, etc., all take time. Here are 2 tips which may help you speed up the process. Have a place for your topic ideas. Have somewhere …
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