According to the Direct Marketing Association, each dollar spent on e-mail marketing in 2011 had a return on investment (ROI) of $40.56. One reason for e-mail marketing’s high ROI is its low cost. Mailing postcards to a list of 1,000 prospects costs about $300 each time. Sending an e-mail newsletter to the same list often …
Email Marketing – Still an Effective way to Market your Mortgage Businesses By JC Kiadii, Internet Marketing for Mortgage Professionals The Direct Marketing Association conducts an annual study on the return on investment (ROI) of various marketing methods, including email marketing, direct mail, paid search Internet marketing, and (recently) social media. According to the …
By JC Kiadii, Internet Marketing for Mortgage Professionals Picture this. You meet someone at the post office, and they ask you a question. You give them a brief answer and then ask for their email so that you can send additional information. Or this. A prospect finds your website and emails you a question. You …
Mortgage Email Newsletter Marketing: Improve your Open Rate by Paying Attention to these 2 Items By JC Kiadii, Virtual Assistance & Internet Marketing for Mortgage Professionals By paying attention to these parts of your mortgage email newsletter, you will improve your open rates and maximize your conversions. Item 1 – Your From Line Your from …
Here’s a tip for all of you constant contact users out there. I’ve used constant contact to send out my ezine, More Closings for several years. Constant Contact is also one of the services I use for mortgage email marketing clients. I recently noticed a new feature that is really useful if you want to …
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