By JC Kadii, MortgageVirtualAssistant.comSM One of my (unpaid) duties as a Mortgage Virtual Assistant is to stay abreast of all the current events about the industry. I’ve been doing a lot of research over the past few days into the Fannie Mae / Freddie Mac bailout is an effort to answer the question: “What does …
Category Archive: Active Rain
Outlook 2003 Email Tip: Quickly Change the Subject
By JC Kadii, MortgageVirtualAssistant.comSM According to this great post by Kim Wood, organizing your emails by subject is one technique you can use to quickly clean out your inbox. What if you have an email without a subject, or worse yet, one with a subject that isn’t related to the email? With Outlook, you can …
Quickly File your Outlook Emails (Outlook 2003 Tip)
By JC Kadii, MortgageVirtualAssistant.comSM It is good practice (not to mention a sanity saver) to file your email in folders. It not only helps you stay organized, it keeps your inbox clear of clutter. You can set up Outlook rules to automatically file emails in a folder based on sender, recipient, subject line or other …
Twoot, Twoot! Hey, Tweet Tweet!
By JC Kadii, MortgageVirtualAssistant.comSM After several people asked me for my non-existent twitter id, I finally took the plunge and signed up. The jury is out right now. With barely enough time to keep up with my blogs, email marketing and other activities, I am not sure how I can work twitter into my schedule. …
Do you use Encompass? You may want to check for this.
By JC Kadii, MortgageVirtualAssistant.comSM This change may not affect your Encompass system, but I thought you should know about it. Here’s how it works. The first time you log onto Encompass after the upgrade has been installed, you’ll get a dialog box about a new feature. If you click OK, you are giving the software …
Timely Mortgage Marketing Idea
Would you like to send a marketing piece that: stays in front of your referral source for an entire year, reminds them of your unique selling proposition, and doesn’t cost a fortune? If you answered “yes,” have I got the idea for you. It’s called a mortgage tips calendar. What is a tips calendar? It’s …
Ala Mode Mortgage Website Tech Tip – Global Search and Replace
Part of what I do as a virtual assistant to mortgage brokers includes providing Mortgage Website Makevoers where we do everything from improving search engine positioning to creating content to sprucing up website graphics. Quite a few clients use the ala mode website. As a result, it’s been fun to poke around and discover shortcuts. …
The Best Time to Start a Mortgage Email Marketing Campaign
By JC Kadii, Mortgage Email Marketing Services Over the past 5 years, I have provided email marketing services to help mortgage professionals attract and convert leads. In addition to customizing email newsletter templates, setting up auto-responders, developing ezine content, and building subscriber lists, I also check open rates to recognize email response patterns. One of …
Use Twitter to Get More People to your Website or Blog
By JC Kadii, MortgageVirtualAssistant.comSM @mortgageva One of my guiding principles is my belief that time is priceless. So, I am not one for jumping on this or that social media or tech marketing bandwagon, or recommending them to my clients. In this post, I talked about getting started with twitter and wondered aloud if it …
iContact Tip – Cancel a Scheduled Message
By JC Kadii, Mortgage Email Marketing Several of our mortgage email marketing clients use icontact.com, which provides a lot of features for the price. Some of the features that come standard with an icontact account include: autoresponders, a good amount of storage space for your images, the ability to create multiple lead capture forms (and …
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