By JC Kadii, MortgageVirtualAssistant.comSM In a previous post, (Almost) Automate Your Email Responses with MS Outlook, I provided instructions on using MS Outlook’s Signature Files to create and send standard email messages. You can also do use MS Outlook Express’ signature feature. The instructions are slightly different. Creating a Standard Message using Microsoft Outlook Express …
Category Archive: Active Rain
The Critical 1st Step to Generating Repeat and Referral Mortgage Business
By JC Kadii, MortgageVirtualAssistant.comSM Savvy mortgage professionals (loan officers, originators, brokers) know the benefits of cultivating repeat and referral business. While it is also smart to market for new business, spending the time to grow your repeat and referral clients makes your mortgage business less susceptible to economic fluctuations. Great resources (articles, books, websites) on …
Blogger Tip: Create Post Now, Send it Later
By JC Kadii, MortgageVirtualAssistant.comSM I use Blogger for a blog I maintain for my Tech Training and Consulting Business. One of the features I absolutely love is the ability to schedule posts – in other words, you write your posts now, and schedule them for a future date and time. This feature makes it easy …
Outlook Tip for Mortgage Professionals: Quickly Add Contacts to Categories
By JC Kadii, MortgageVirtualAssistant.comSM When I teach an Outlook skills class, students are always excited to learn how they can use categories to group their data and save time. Let’s say you’re a mortgage originator with 100 contacts you’d like to add to the category “Clients.” It will take a couple of hours for you …
Robots Don’t Get Mortgages – Don’t Forget Humans in Your Mortgage Search Engine Optimization (SEO) Strategy
By JC Kadii, Mortgage Website Makeovers As a virtual assistant to mortgage professionals, I offer Mortgage Website Makeovers. I have found that there is a staggering amount of mis-information in the mortgage industry about what effective search engine optimization (SEO) involves. A lot of the advice leaves out an important point: the robots that crawl …
What Housing Bubble? One Company’s Recession-Proof Business Model
The Atlanta Business Chronicle, one of my favorite periodicals, recently ran an article profiling a landscaping company that has used its “nearly recession proof business model” to beat the odds. Despite two housing downturns and one of the worst droughts in Georgia history, Piedmont Landscape Contractors, Inc. not only survives but thrives. Its revenues have …
3 Ideas for Captivating Mortgage Email Newsletter Content
By JC Kadii, MortgageVirtualAssistant.comSM If you aren’t using email newsletters in your mortgage marketing arsenal, you are missing a golden opportunity. According to the Direct Marketing Association research, each dollar spent on email marketing in 2008 is projected to have a ROI of $48.56. The opportunities to profit from mortgage email marketing are wide open. …
Tech Tip: How to Add Words to Your Windows Dictionary
By JC Kadii, MortgageVirtualAssistant.comSM Windows XP / Office 2003 When you run spell check, does your dictionary keep checking for words that you know are spelled correctly? Here are some examples: Your last name Blog LinkedIn Facebook When you run spellcheck within any Microsoft Office 2003 program (Word, Excel, Outlook, etc.) you have the option …
Want to know who’s twittering about you?
By JC Kadii, MortgageVirtualAssistant.comSM An important part of online marketing is managing information, so that you don’t suffer from information overload. Another important part is managing your online reputation. One way to do both is to set up a google alert, so that you receive an email when your name or industry appeals on a …
Accountability Central – Week 1 – August 11 to 17, 2008
So, I am playing the new cycle of Accountability Central. For those of you who haven’t played before, basically, you set up a spreadsheet to track your marketing activities during the week. You give yourself points for each activity, and post your progress to the group. Highlights of the week August 11 – 17, 2008. …
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