Mortgage Marketing & Lead Generation Blog

Would you like to send a marketing piece that: stays in front of your referral source for an entire year, reminds them of your unique selling proposition, and doesn’t cost a fortune? If you answered “yes,” have I got the idea for you. It’s called a mortgage tips calendar. What is a tips calendar? It’s …

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By JC Kadii, MortgageVirtualAssistant.comSM This change may not affect your Encompass system, but I thought you should know about it. Here’s how it works. The first time you log onto Encompass after the upgrade has been installed, you’ll get a dialog box about a new feature. If you click OK, you are giving the software …

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By JC Kadii, MortgageVirtualAssistant.comSM After several people asked me for my non-existent twitter id, I finally took the plunge and signed up. The jury is out right now. With barely enough time to keep up with my blogs, email marketing and other activities, I am not sure how I can work twitter into my schedule. …

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By JC Kadii, MortgageVirtualAssistant.comSM It is good practice (not to mention a sanity saver) to file your email in folders. It not only helps you stay organized, it keeps your inbox clear of clutter. You can set up Outlook rules to automatically file emails in a folder based on sender, recipient, subject line or other …

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By JC Kadii, MortgageVirtualAssistant.comSM According to this great post by Kim Wood, organizing your emails by subject is one technique you can use to quickly clean out your inbox. What if you have an email without a subject, or worse yet, one with a subject that isn’t related to the email? With Outlook, you can …

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By JC Kadii, MortgageVirtualAssistant.comSM One of my (unpaid) duties as a Mortgage Virtual Assistant is to stay abreast of all the current events about the industry. I’ve been doing a lot of research over the past few days into the Fannie Mae / Freddie Mac bailout is an effort to answer the question: “What does …

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So, I am playing the new cycle of Accountability Central. For those of you who haven’t played before, basically, you set up a spreadsheet to track your marketing activities during the week. You give yourself points for each activity, and post your progress to the group. Highlights of the week August 11 – 17, 2008. …

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By JC Kadii, MortgageVirtualAssistant.comSM An important part of online marketing is managing information, so that you don’t suffer from information overload. Another important part is managing your online reputation. One way to do both is to set up a google alert, so that you receive an email when your name or industry appeals on a …

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By JC Kadii, MortgageVirtualAssistant.comSM Windows XP / Office 2003 When you run spell check, does your dictionary keep checking for words that you know are spelled correctly? Here are some examples: Your last name Blog LinkedIn Facebook When you run spellcheck within any Microsoft Office 2003 program (Word, Excel, Outlook, etc.) you have the option …

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By JC Kadii, MortgageVirtualAssistant.comSM If you aren’t using email newsletters in your mortgage marketing arsenal, you are missing a golden opportunity. According to the Direct Marketing Association research, each dollar spent on email marketing in 2008 is projected to have a ROI of $48.56. The opportunities to profit from mortgage email marketing are wide open. …

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