Mortgage Marketing & Lead Generation Blog

Are you looking for an easy way to upload and share your Powerpoint presentations? AuthorStream may have the answer. With AuthorStream, you can upload your PowerPoint presentation to share it on blogs, websites, YouTube and even iPods. Any audio narrations, timings, and animations you added will still be there when you upload the presentation. Best …

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JC Kadii, Mortgage Virtual Assistant . All of the marketing in the world won’t help you if the Federal Reserve Board makes these changes to Regulation Z. Under the proposed rules, it appears that the broker would have to disclose their entire compensation to the borrower, including YSP, before taking an application. Brokers would have …

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By JC Kadii, Mortgage Virtual AssistantSM Are you looking for ways to boost your productivity as you run your mortgage business? I am going to share one tip. The tip can be summarized in three words: just one thing. Before you leave your mortgage office at the end of the day, complete one more task. …

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By JC Kadii, MortgageVirtualAssistant.comSM When I teach an Outlook skills class, students are always excited to learn how they can use categories to group their data and save time. Let’s say you’re a mortgage originator with 100 contacts you’d like to add to the category “Clients.” It will take a couple of hours for you …

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By JC Kadii, MortgageVirtualAssistant.comSM I use Blogger for a blog I maintain for my Tech Training and Consulting Business. One of the features I absolutely love is the ability to schedule posts – in other words, you write your posts now, and schedule them for a future date and time. This feature makes it easy …

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By JC Kadii, MortgageVirtualAssistant.comSM Savvy mortgage professionals (loan officers, originators, brokers) know the benefits of cultivating repeat and referral business. While it is also smart to market for new business, spending the time to grow your repeat and referral clients makes your mortgage business less susceptible to economic fluctuations. Great resources (articles, books, websites) on …

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By JC Kadii, MortgageVirtualAssistant.comSM In a previous post, (Almost) Automate Your Email Responses with MS Outlook, I provided instructions on using MS Outlook’s Signature Files to create and send standard email messages. You can also do use MS Outlook Express’ signature feature. The instructions are slightly different. Creating a Standard Message using Microsoft Outlook Express …

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By JC Kadii, MortgageVirtualAssistant.comSM @mortgageva One of my guiding principles is my belief that time is priceless. So, I am not one for jumping on this or that social media or tech marketing bandwagon, or recommending them to my clients. In this post, I talked about getting started with twitter and wondered aloud if it …

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By JC Kadii, Mortgage Email Marketing Services Over the past 5 years, I have provided email marketing services to help mortgage professionals attract and convert leads. In addition to customizing email newsletter templates, setting up auto-responders, developing ezine content, and building subscriber lists, I also check open rates to recognize email response patterns. One of …

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Part of what I do as a virtual assistant to mortgage brokers includes providing Mortgage Website Makevoers where we do everything from improving search engine positioning to creating content to sprucing up website graphics. Quite a few clients use the ala mode website. As a result, it’s been fun to poke around and discover shortcuts. …

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