I had an uplifting conversation with a client yesterday. We designed and printed her Christmas cards, Christmas labels, etc. Not only did she receive thank you calls (and leads) from her clients, she also received one call that had her over the moon. An old client called to say he was so glad to hear from her because he was ready to refinance his home. He is a conforming client, so even with today's tighter underwriting guidelines, this is a done deal.
This is what I call a three-way win situation.
Win 1 – the homeowner who gets his home refinanced.
Win 2 – my client, who has an additional closing this month.
Win 3 – me, because she wants me to re-launch her quarterly newsletters.
So, who is longing to hear from you? If you don't have some sort of keep in touch program, perhaps 2008 is the year to start.
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