Affordable, Effective Mortgage Lead Generation – Pt 3 – Email Marketing

Mortgage Lead Generation: Email Marketing Still Works

By JC Kiadii, Virtual Assistance & Internet
Marketing for
Mortgage
Professionals

Part 3
of a 4-part series exploring innovative,
affordable mortgage lead generation tactics that work!

Has this happened to you?
You get a call from someone you never heard of who is the
market for a mortgage. When you ask them where they heard of you, they
say “I’m a friend of _____’s and she always sends me a copy of your
email newsletter. I’ve been reading it for months.”

Welcome to the power of email marketing, and the reason why it is still
one of the most effective and affordable lead generation tools.

Why email marketing still works for mortgage businesses.

1. It is an
   incredibly cost-effective way to reach the most people.

   Studies show that “checking email” is still one of the top two online
   activities. (The other is search). A prospect who knows nothing of RSS
   feeds and would not dream of hanging out on Facebook still has an email
   account that he or she checks regularly.

   Marketing research proves that it takes 7 touches to turn an interested
   prospect into a client.  Let’s assume you have a database of
   500 prospects. Communicating with them 7 times will cost you $1,540.
   Let’s say you send your mortgage email newsletter twice a month.
   Contacting the same list 7 times can cost you as little as
    $80. That’s a
   savings of almost $1,500!

2. It doesn’t require as much maintenance
   as some social media activities.
   If you create a high quality, interesting and engaging email
   newsletter, you can maintain your connection with your mortgage
   prospects by sending your newsletter twice a month. It would be almost
   impossible to maintain your connections with your social media friends
   if you only logged into Facebook or twitter a couple of times a month.
3. It has great viral potential.
   Each of us has an estimated 200 people in our sphere of influence. With
   a click of a button, your recipients can share your email newsletter
   with anyone they wish, and keep a copy for themselves.
    Contrast that with direct mail.
4. It has an impressive return on
   investment.
   The Direct Marketing Association (DMA) estimates email marketing’s
   return on investment at $45.32. That’s not a bad return on investment,
   especially in challenging economic times.

Does all email marketing work? Unfortunately not. Focus on sending an
engaging email newsletter to a your targeted, permission-based
list and I guarantee you an increase in mortgage leads.
Stay tuned for the last part of the 4-part mortgage lead generation
series.

Mortgage Lead Generation Series

Part 1 – Focus
Part 2 – Increase High Quality
Referrals with a
Power Partner (or two)
Part 3 - Email Marketing

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JC
Kiadii, Mortgage Virtual Assistance and
Internet Marketing
Services . 770-469-7385. Are
you reaching out to the 87% of
new buyers who start their search online?
Our team provides results-driven
mortgage Internet marketing services.
Visit our website and sign up
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