By JC Kiadii, Online Marketing Help for Mortgage Professionals
Neilson’s research of twitter user behavior shows an interesting statistic: 60% of new twitter users drop off after one month. I guess the twitter community went into an uproar, because Neilson conducted a follow-up study to include 30 sites that feed into twitter and the result was essentially the same – 60% dropoff.
I imagine that this confirms what some people feel about twitter, that it’s a waste of time.
I don’t think it’s true. Twitter can be a valuable business building tool; all you have to do is accept the fact that most of your followers may not be around next month and do something about it.
Here are my two tips for dealing with the twitter quitter conundrum.
- Build a large, targeted following.
In addition to following those who follow you (as long as they are not spammers), use the tools that are available to you to start strategically following people. The larger your list, the more opportunities you have to communicate. - Get your followers into your funnel
If 6 out of 10 followers won’t be around next month, it’s to your advantage to get them into your marketing funnel. In other words, get them on your email list, or attract them as subscribers to your blog. This allows you to continue to build relationships with them, even if they are no longer on twitter.
I’d love your feedback – what would you do to handle the twitter quitter conundrum?
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http://www.twitter.com/mortgageva
JC Kiadii, Mortgage Internet Marketing Specialist . 770-469-7385. Are you reaching out to the 70% of new buyers who start their search online? Our team provides results-driven mortgage internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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