Use Twitter to Get More People to your Website or Blog

By JC Kadii, MortgageVirtualAssistant.com^SM @mortgageva

One of my guiding principles is my belief that time is priceless. So, I am not one for jumping on this or that social media or tech marketing bandwagon, or recommending them to my clients.

In this post, I talked about getting started with twitter and wondered aloud if it would be a waste of my time.

I’ve spent the past few months experimenting with twitter and making a list of ways it can help my clients (mortgage professionals) grow their business.

Here is one idea – leverage twitter to get traffic to your website or blog. If you’ve participated in Active Rain for more than a few months, I am willing to bet that you have valuable content on your blog.

Have you considered posting a description of your blog posts on twitter, and inserting a link to your active rain blog?

Would you like to know a secret that puts this technique on steroids? The blog post or article does not have to be new, just new to your twitter followers.

To get started:

• Look through your blog posts or the articles you have posted on your website.

• Select the really great ones.
• Write brief, catchy descriptions.
• Use a service like http://www.tinyurl.com or http://www.budurl.com to shorten the links to your posts so that you stay within twitter’s 140 character limit.
• Periodically post links to your articles or posts on twitter.

Here’s an example of one that I used:

Are there keys to running a financially successful mortgage business? http://tinyurl.com/5tq4ns

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Attention Mortgage Professionals: Are you concerned social networking may be a waste of time? Partner with a tech-savvy mortgage virtual assistant so that you only spend your time with social media strategies that work.