By JC Kadii, Virtual Assistance & Online Marketing for Mortgage Professionals
There are no 2 ways about it – it is tougher than ever to
get a client to closing. Even credit and asset-worthy
clients are heavily scrutinized, and some of the stips
seem nonsensical.
All is not lost, however. Lenders are still lending,
people still want to buy homes, and this is the best 1st
time homebuyers’ market in decades.
Here are a few ideas for surviving
the market slowdown.
- Keep marketing. This is not the
time to stop your marketing efforts. It is
more important than ever to keep in touch
with your previous clients and referral
sources. As Jay Conrad Levinson states: I don’t like admitting this but mediocre marketing with commitment works better than great marketing without commitment. - Look into less expensive marketing
methods. If your marketing budget is
tight, consider using
email
marketing for
your entire list and direct mail or other
more expensive marketing avenues with your
clients and referral sources.
Make your website do double (or triple) duty,
by optimizing it for search engines.
Organic search engine optimization
is a low-cost way to expose your business to
a wide variety of potential clients.
Educate your prospects, encouraging them
to adopt the habits that will make it easier
to get approved.
Get out and network. If the phones aren’t
ringing, find a group or two that you can
participate in over the long term (6 months
or more), and network.- Stay in and network. Use social media,
blogs, or networking sites such as Twitter, LinkedIn,
Active Rain or Facebook to increase your visibility.
Social networking can be a colossal waste of
time if it’s not approached with a clear set of goals.
With a good strategy, however, social networking can
reap big benefits.
Educate yourself. Become an expert in the
guidelines of the programs that do exist.
Create a system for quickly identifying the
loans in your pipeline that will fly, and
those that won’t. The days of finding an
underwriter who is willing to make a judgment
call are gone (for now). The quicker you can
identify the files that won’t close, the
better for you and your client.
If you have any questions about leveraging any or all of
these tips, feel free to contact me.
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JC Kadii, Mortgage Virtual Assistance and Online Marketing Services . 770-469-7385. Are you reaching out to the 70% of new buyers who start their search online? Our team provides results-driven mortgage internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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