By JC Kiadii, Mortgage Internet Marketing SpecialistSM
For several years now, research has shown that over 70% of new buyers begin their search on the Internet. Blogs have a proven traffic record of attracting Internet traffic.
When I talk to mortgage professionals about blogging benefits, I meet some resistance. They usually mention: (1) they don’t have time to blog, and (2) they’re not sure which topics to use. If you are stymied for ideas for your mortgage blog, try this one. While it won’t work for everyone, it may work for you.
Job searching and career development topics are hot, especially during the current graduation season. Forbes.com has just released their list of the Top College Towns for Jobs. As the title suggests, the article lists 20 college towns with the best employment prospects. If one of these towns happens to be in your target market, use this information in your mortgage blog.
Write a post highlighting the fact that your town made the list, making sure to, of course, give credit to Forbes.com. Don’t forget to include the name of your town in the title of your post, ex., “Athens makes Forbes’ List of College Towns with Best Employment Opportunities.” Add information about hot industries in your town, or the top hirers.
As a tie-in to your business or a call to action, include a paragraph about the mortgage programs your company offers that are suited to people just launching their careers. Will your mortgage program credit college time towards employment history? Do you offer gift programs? All of these items are great ways to use this post to market your services.
If you decide to use this tip, I would love to read your blog post. Please include a link to it in the comments section.
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JC Kiadii, Mortgage Internet Marketing SpecialistSM . 770-469-7385. Are you reaching out to the 70% of new buyers who start their search online? Our team provides results-driven mortgage internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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