5
Ideas for a Simpler Mortgage Marketing Plan
JC Kiadii, Mortgage Virtual Assistance and
Internet Marketing
Services . 770-469-7385.
It’s that time of the year again – time to analyze what worked for your
mortgage business in 2009, and make plans for a more profitable year
ahead. Creating your 2010 mortgage business marketing plan does not have
to be overwhelming. In fact, a simple, one-page business plan is often
easier to implement.
Here
are 5 ideas for simplifying your 2010 marketing plan.
- Focus
on a few key activities - Work
with, not against, your personality. - Leverage
other people’s talents and expertise. - Schedule
all
of your marketing activities on your calendar. - Whatever
you do, don’t file your marketing plan.
Decide on 3 or 4 things you will do consistently throughout the year.
Here are some examples: attend 2 networking meetings twice a month,
hold 1 lead generating speech a month, publish 2 articles a month.
Given the fact
that 8 out of 10 customers
are searching for mortgage help online, one of your activities must
leverage the Internet.
If you love to try new restaurants, for example, why not take a
different key real estate partner to lunch each month? If you are an
extrovert, get out there and meet some people. If you are an avid
walker, invite your key people to take walks with you.
If you do it all yourself, when
will you have time to originate and close mortgage loans?
Outsourcing
some tasks will free up your
time for your high-value, high-profit activities.
If you don’t make time for your marketing activities, they won’t
happen. Remember to schedule time for your pre and post marketing
activities as well. For example, if you write thank you notes after
each networking event, make sure you’ve scheduled time to not only
attend the event, but write and post the thank you notes.
Keep a copy of your one-page marketing plan nearby, and refer to it
often.
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JC Kiadii, Mortgage Virtual Assistance and
Internet Marketing
Services . 770-469-7385. Are
you reaching out to the 87%
of new buyers who start their search online?
Our team provides
results-driven mortgage
Internet marketing services.
Visit our website and sign up for the More Closings
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Steps to More Referrals.
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