3 Ideas for Captivating Mortgage Email Newsletter Content

By JC Kadii, MortgageVirtualAssistant.com^SM

If you aren’t using email newsletters in your mortgage marketing arsenal, you are missing a golden opportunity. According to the Direct Marketing Association research, each dollar spent on email marketing in 2008 is projected to have a ROI of $48.56.

The opportunities to profit from mortgage email marketing are wide open. So few businesses consistently send out good e-newsletters, by launching an effective campaign you will automatically set your business apart from the competition.

One of my “4 Rules of Profitable Mortgage Email Newsletters” is: Profitable email newsletters provide useful and appropriate content.

This is an extremely important rule. Your readers don’t have a lot of time. They are focused on their own needs, concerns and interests. There’s little point in sending an email newsletter that doesn’t appeal to your target audience.

While actually writing the articles may take time, coming up with article ideas does not have to be difficult.

So, where do you find useful and appropriate content? Here are 3 ideas for mortgage email newsletter articles your readers will love.

1. Frequently asked questions.
   Do you find yourself answering the same borrower questions over and over? Write them down. Those questions and answers can form the basis of a series of articles. One client, for example, noticed she kept answering the same questions from first time homeowners. We put together a series of articles for first time homebuyers based on those questions.
2. “Small” talk.
   Successful salespeople know small talk is anything but. When you chitchat with your clients, what do they talk about? More importantly, what are their complaints? So-called small talk provides a treasure trove of article content ideas.

   Here are some examples:

   • Do your clients complain about high taxes? Provide a series of tax tips.
   • Are your clients worried about the high cost of college tuition? Tell them about grant and scholarship opportunities.
   • Do your clients talk about “hitting the town” each weekend? Add an “out and about” section to your newsletter.
3. Address misconceptions.
   Do you get calls from potential borrowers expecting to get the interest rate announced on the morning news? Put together an article explaining what determines mortgage interest rates.

Properly created newsletters increase repeat and referral business. You don’t have to struggle to find articles your clients will love. Listen and observe — great article ideas are everywhere.

JC Kadii, MortgageEzines.com . 770-469-7385. Through http://www.close-more-loans.com/, JC leads a team providing top notch administrative, internet marketing, and technology services to mortgage professionals. Mortgage professionals are encouraged to visit the website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.