Mortgage Marketing & Lead Generation Blog

Fill your pipeline – quick! By JC Kadii, Mortgage Virtual Assistant, close-more-loans.com Business in a slump? Phone eerily silent? Follow this proven process to: Get more calls from your ideal clients, Build your reputation as an expert, Fill your pipeline without spending a ton. Think about the types of clients you want to attract. When …

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MS Word Tip: Add a “word count” to your Word documents. JC Kadii, Mortgage Virtual Assistant, www.close-more-loans.com For those of us who write for blogs, article submission sites, and print media, making sure what you submit fits within word count guidelines is essential. Here’s a tip to help you keep track of the number of …

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Lead Generating Tasks to Outsource to your Mortgage Virtual Assistant – Part 4 By JC Kadii, Mortgage Virtual AssistantSM This is a continuation of the series on Lead Generation Tasks you can outsource to your Mortgage Virtual Assistant A Mortgage Virtual AssistantSM can increase your online visibility. Once your website is transformed into a lead …

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Lead Generating Tasks to Outsource to your Mortgage Virtual Assistant – Part 5 By JC Kadii, Mortgage Virtual AssistantSM This is the final post of the series on Lead Generation Tasks you can outsource to your Mortgage Virtual Assistant A Mortgage Virtual AssistantSM can develop and promote your lead generating speech. The purpose of a …

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Lead Generating Tasks to Outsource to your Mortgage Virtual Assistant – Part 3 By JC Kadii, Mortgage Virtual Assistant SM This is a continuation of the series on Lead Generation Tasks you can outsource to your Mortgage Virtual Assistant SM A Mortgage Virtual Assistant SM can help you develop and promote market-specific homebuyer education workshops. …

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(Almost) Automate our Email Responses with MS Outlook By JC Kadii, MortgageVirtualAssistant.comSM During a mortgage transaction, there are a number of emails that are identical (or very similar.) Some examples are: Closing instructions, Directions to your office, “How we work” email to new clients, Responses to leads, Responses to frequently asked questions (ex., about rates, …

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By JC Kadii, MortgageEzines.comSM One way to encourage subscribers to your mortgage email newsletter is to provide an incentive or complimentary report. This report should contain valuable information that appeals to your target subscriber, something that they would be hard pressed to find anywhere else. A great starting point for developing an attractive complimentary report …

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One of my clients uses Outlook. He’s looking for a way to keep appointments, emails and contacts synced between his PC and his assistant’s. They both have access to the network. Anything complicated (ex., Exchange) is not an option. Have you found a system, software application, or combination that successfully accomplishes this task? Thanks in …

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Dealing with too much to do? Are you overwhelmed? Rejoice! You’re a member of a pretty large club. Here’s a secret. Even those of us with a reputation for organization lose track. Follow these practical steps and gain control. Step 1 – Make a “Brain Dump” List Make a list of everything you have to …

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By JC Kadii, MortgageVirtualAssistant.comSM Greetings from Tokyo, where everyone is slim. No kidding. After one week, I still rarely see anyone who is larger than a size 10. According to this New York Times article, companies and local governments have to measure the waistlines of Japanese people between the ages of 40 and 74 as …

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